Data Privacy at HELUKABEL

This privacy policy uses the following terms and definitions which for clarity, are described in further detail as follows:

a) Personal Information

Privacy laws in Canada generally define “personal information” as information that can reasonably be used to directly or indirectly or indirectly identify an individual as defined in the Personal Information Protection and Electronic Documents Act, such as given name, surname, date of birth, mailing address, e-mail address, telephone number, mobile phone number, Internet Protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, and any other identifier we may use to contact you. Personal information does not include business contact information, including your name, title, or business contact information.

b) Data subject

A data subject is any identified or identifiable person whose personal information has been processed by the Company.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal information with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal information consisting of the use of personal information to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal information are disclosed, whether a third party or not. However, public authorities which may receive personal information in the framework of a particular inquiry in accordance with Canadian privacy laws shall not be regarded as recipients.

g) Third Party

Third party means a natural or legal person, public authority, agency or body other than the data subject, Company, and persons who, under the direct authority of the Company, are authorized to process personal information.

h) Consent

Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal information relating to him or her.

HELUKABEL® Canada, Inc.
3650 Odyssey Drive, Unit #4-5
Mississauga, ON L5M 0Y9

Phone: +1 289 444 5041
Fax: +1 289 444 5041
Email: sales@helukabel.ca
Web: www.helukabel.ca

In order to provide you with comprehensive functionality on our Website, make your usage more convenient, and optimize our offerings, we use so-called "cookies" or comparable technologies. Cookies are small text files that are stored on your end device or its hard drive, associated with the browser you use, and through which certain information is transmitted to the initiating provider. Cookies cannot execute programs or transfer viruses to your end device. We employ cookies for various purposes and with different functions. We differentiate between whether the cookie is technically essential, how long it is stored and used, and whether it is set by our Website itself or by third parties.

We use specific cookies because they are strictly necessary for our Website and its features to function correctly (essential cookies). These cookies are automatically set when you access our Website or a specific function, unless you have prevented the setting of cookies through corresponding settings in your browser. In contrast, non-essential cookies (e.g. in the area of statistics) are set to improve, for example, the comfort and performance of our Website or to store certain settings made by you. We also use such cookies to determine information about the frequency of use of specific areas of our Website, so that we can better tailor them to your needs in the future.

Most cookies are only needed for the duration of your current service call or session and are subsequently deleted or lose their validity once you leave our Website or your current session expires. Only occasionally are cookies stored for a longer period, for instance, to recognize you and retrieve stored settings when you revisit our Website at a later time. In such cases, the cookies are automatically deleted after a predefined period, which can vary depending on the type of cookie and its function, when you visit the page or domain that set the cookie.

These cookies include but are not limited to:

· Flash Cookies. Certain features of the Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on the Website. Flash cookies are not managed by the same browser settings that are used for browser cookies.

· Web Beacons. Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

· Third Party Use of Cookies. Third-party cookies are set and used by other entities or websites, such as providers of web analysis tools. Further information about web analysis tools and reach measurement (analytics and performance) is provided in the subsequent sections of this privacy policy. Third-party providers may also use cookies to display advertisements or integrate content from social media networks (marketing cookies).

Accepting cookies while using our Website is not mandatory. If you do not wish to allow the use of cookies, you can refuse or revoke your consent in our cookie banner or prevent the storage of cookies on your end device through corresponding settings in your browser. Please note that this may limit the functionality and scope of our Website. You can delete stored cookies at any time in the system settings of your browser. An overview of currently used cookies can be found here: Cookie Overview

INFORMATION WE COLLECT ABOUT YOU

The Website collects and uses various types of information from and about you every time you visit or interact the Website. This collected data and information is stored in the server's log files and includes, but is not limited to:

• Personal information, which, for the purposes of this Privacy Policy, means information that we can reasonably use to directly or indirectly or indirectly identify an individual as defined in the Personal Information Protection and Electronic Documents Act, such as given name, surname, date of birth, mailing address, e-mail address, telephone number, mobile phone number, Internet Protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, and any other identifier we may use to contact you.

• Non-personal information that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website feature.

• Technical information, including your browser types and versions, time zone setting, browser plug-in types and versions, the operating system and platform used by the accessing system, the Website from where an accessing system goes to our Website (“referrers”), the subpages that are accessed on our Website by an accessing system, the date and time of access to the Website, an Internet Protocol (IP) address, information about your internet connection, the equipment you use to access our Website, usage details, and other similar data and information that is used for protection against attacks on our IT systems.

• Non-personal details about your Website interactions, including the full Uniform Resource Locators (“URLs”), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call us.

• Delivering the contents of our Website correctly;

• Optimizing the contents of our Website and the advertising for it;

• Ensuring the long-term functionality of our IT systems and the technology of our Website; and

• Providing law enforcement with the necessary information in the event of a cyber-attack, as required by law.

This anonymously collected data and information is evaluated by HELUKABEL, on one hand statistically, and on the other with the goal of improving data protection and data security at our Company and to ensure an optimum level of protection for the personal information that are processed by us. The anonymous data of the server log files are saved separate from all personal information provided by the data subject.

HOW WE COLLECT INFORMATION ABOUT YOU

The Company uses different methods to collect your information, including but not limited to, through:

• Direct interactions with you when you provide it to us, for example, when you submit information for the purposes of connecting with the Company, or corresponding with us by phone, email, or otherwise.
  
• User Contributions. You may also provide information or comments for us to publish or display on public Website areas or transmit to other Website users or third parties
  
• Automated technologies or interactions, as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  
• Third parties or other publicly available sources, for example, by giving us permission to access personal information from third-party websites. When you do so, you give us permission to collect information based on your settings in accordance with the privacy policies of third-party services. It is your responsibility to control your settings and to read and understand the policies of such third-party services.

The data subject has the option of registering on the Company’s Website. This registration process involves the collection of personal information. The personal information entered by the data subject is collected and stored exclusively for the purpose set forth herein and for internal processing at the Company. The Company may disclose data to one or several of its partners or affiliates, such as shipping services, who will in turn use the personal information exclusively for internal processes that are related to the Company’s purposes, and shall ensure that its partners and affiliates adhere to this Privacy Policy.

By registering on the Company’s Website, the IP address assigned by the data subject's internet service provider (ISP) as well as the date and time of the registration are stored. These data are stored because they are required for preventing the abuse of our services, as well as for the investigation of potential crimes, if applicable. As a result, the storage of this data is required for safeguarding the Company. This data will not be disclosed to third parties unless there is a legal obligation for such disclosure.

The registration of the data subject, with its voluntary disclosure of personal information, enables the Company to offer contents or services to the data subject that by their nature can only be offered to registered users. Registered persons may change the personal information disclosed during their registration, or obtain its erasure from the Company’s data stores, at any time by contacting the Company’s Privacy Officer using the contact information found in Section 10.

On request to the Company’s Privacy Officer, the Company will inform any data subject, at any time, about what personal information has been stored with regard to the data subject. Furthermore, the Company will rectify or erase personal information upon request or notification by the data subject, unless prohibited by law.

The HELUKABEL Website has an option for subscribing to our Company newsletter. What personal information is transferred to the Company during the subscription to the newsletter can be seen in the subscription screen.

HELUKABEL uses a newsletter to periodically send notifications about the Company's offers and products to customers and business partners. Data subjects can receive our Company newsletter only if they (1) have a valid e-mail address and (2) subscribe to the newsletter. For legal reasons, a confirmation message is sent to the e-mail address provided by the data subject during the initial newsletter subscription (double opt-in method). This confirmation message is used to verify whether the owner of the e-mail address, as the data subject, has authorized the subscription to the newsletter.

During the newsletter subscription, we also store the IP address assigned by the internet service provider (ISP) to the computer system used by the data subject at the time of subscription, as well as the date and time of subscription. The collection of this data is necessary for tracking a (potential) abuse of a data subject's e-mail address at a later date and therefore serves as a legal safeguard for the Company.

The personal information collected during a newsletter subscription is used only for sending our newsletter. Furthermore, subscribers to the newsletter could be sent e-mail notifications if this is required for the operation of the newsletter service and related registration processes as might be the case in the event of changes to the newsletter offer or the technical circumstances. Personal information collected during newsletter subscription will not be disclosed to third parties unless otherwise permitted herein. The consent to the storage of personal information given by the data subject for the purposes of sending the newsletter may be withdrawn at any time and th data subject may cancel the newsletter subscription at any time by clicking on the “unsubscribe” link at the bottom of any electronic newsletter to withdraw consent. Furthermore, users may unsubscribe from the newsletter directly on the Company’s Website or notify the Company in other ways.

HELUKABEL newsletters contain tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails sent in html format to enable log file recording and analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. The embedded tracking pixel allows HELUKABEL to detect whether and when an e-mail was opened and which of the links in an e-mail were accessed by a data subject.

Personal information collected via tracking pixels are stored and evaluated by the Company for the purpose of optimizing the sending of newsletters and to better adapt the contents of future newsletters to the interests of the data subjects. Such personal information is not disclosed to third parties unless otherwise provided for herein. Data subjects may at any time withdraw their consent, which has been given separately using a double opt-in process. The Company deletes such personal information when consent is withdrawn. HELUKABEL automatically interprets unsubscribing from the newsletter as a withdrawal of consent to collection of personal information as described in this section.

To comply with legal requirements, the Website contains information to enable contacting our Company quickly as well as to enable direct communication with us. This includes a general electronic mail contact (e-mail address). If a data subject contacts the Company via e-mail or a contact form, the personal information submitted by the data subject is stored automatically. Such personal information, which is voluntarily transferred to the Company by the data subject, is stored for purposes of processing or contacting the data subject. Such personal information will not be disclosed to third parties. SSL encryption technology is used for transferring such data. The contact options are:

• Online form for file download
• Catalogue order
• Drum feedback

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances, we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

a) Right of access and rectification

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law, you have the right to request access to and to correct the personal information that we hold about you.

You can review and challenge the accuracy and completeness of your personal information and have it corrected as appropriate by sending a request to our Privacy Officer at info@helukabel.ca

If you want to withdraw consent to the use of your personal information, you may also send us an email to info@helukabel.ca to delete any personal information that you have provided to us. We may not be able to delete your personal information except by also deleting your user account and thus certain services or products, including without limitations access to our Website, may not be available to you.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:

• Information protected by solicitor-client privilege.

• Information that is part of a formal dispute resolution process.

• Information that is about another individual that would reveal their personal information or confidential commercial information.

• Information that is prohibitively expensive to provide.

If you are concerned about our response or would like to correct the information provided, you may contact our Privacy Officer for more information.

b) Right to withdraw consent to processing

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us via email using the contact information in the “Contact Us” section of the Website or contact our Privacy Officer. However, before we implement the withdrawal of consent, we may require proof of your identity or quality. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will further explain the impact to you at the time to help with your decision.

The Company collects and processes personal information of applicants for the purposes of the employment application processing if you have applied to any opportunities offered by the Company. This includes where an applicant transfers application documents to the Company electronically, e.g. via e-mail or a form provided on the Website. If the Company enters into an employment contract with the applicant, the transferred data are stored for purposes of performing the employment relationship in consideration of applicable laws and regulations. If the Company and the applicant do not enter into an employment contract, then the application documents shall be erased automatically, unless otherwise required by law.

We use advertising tools offered by Meta, formerly Facebook (including without limitation, Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Facebook plug-ins: With each call-up to one of the individual pages of this Website, which is operated by us and on which a Facebook plug-in has been integrated, the Internet browser on the information technology system of the user (hereinafter also referred to as "data subject") is automatically prompted by the respective Facebook plug-in to display the respective Facebook plug-in of Meta Download. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE . During the course of this technical procedure, Meta gains knowledge of which specific sub-page of our Website is visited by the data subject.

If the data subject is logged in at the same time on Facebook, Meta detects with each call-up to our Website by the data subject and for the entire duration of their stay on our Website, which specific sub-page of our Website the data subject visits. This information is collected by the Facebook plug-in and assigned by Meta to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our Website, such as the "Like" button, or if the data subject submits a comment, Meta assigns this information to the personal Facebook user account of the data subject and stores the personal information.

Meta receives information via the Facebook plug-in that the data subject has visited our Website whenever the data subject is logged in to Facebook at the time of the call-up to our Website; this takes place regardless of whether the data subject clicks on the Facebook plug-in or not. If such a transmission of information to Meta is not desirable for the data subject, he or she may prevent the transmission by logging off from their Facebook account before a call-up to our Website is made.

Facebook Pixel: By integrating the so-called "Facebook Pixel" on our Website, we can also display our advertising measures ("ads") to users of our Website and the social network Facebook and to measure and evaluate their successes ("conversion tracking").

We also use the remarketing function "Custom Audiences", which also uses the Facebook Pixel and displays interest-based advertisements when you visit our Website or other websites that have also integrated the Facebook Pixel. This allows us to show you advertising that is of interest to you in order to make our Website more interesting for you and to market our offer.

Due to the marketing tools used, your browser establishes a direct connection to the Meta server when you visit our Website – after giving your consent. We have no influence on the scope and further use of the data collected by Meta through the use of this tool and therefore present the processes known to us: By integrating the Facebook pixel, Meta receives the information that you have accessed the corresponding website of our Website or have clicked on an advertisement from us. If you are registered with a Meta service, Meta can assign the visit to your account. Even if you are not registered with the Facebook platform or have not logged in, it is possible that the provider will find out your IP address and other identification features and use them to create your profile.

The legal basis for the processing of your data is Schedule 1, Principle 4.3 of the Personal Information Protection and Electronic Documents Act (PIPEDA), known as the “Consent Principle.” It establishes that the knowledge and consent of the individual are generally required for the collection, use, or disclosure of personal information, except where it is deemed inappropriate. As such, the integration takes place only after your consent has been given. The revocation of your consent is possible at any time, without affecting the admissibility of the processing until the revocation. The easiest way to revoke your consent is via our cookie banner. In addition, logged-in users can object directly to the provider or under the following link: www.facebook.com/settings/?tab=ads#. You can also disable the corresponding option in the system settings of your browser. You can delete stored cookies at any time in the system settings of your browser. Your data will be stored as long as they are needed for the respective purpose, or you have not objected to the storage of your data or revoked your consent.

The information collected is stored on Meta servers, including in Canada or the USA may not be as secure or more secure than any other country. In accordance with PIPEDA, we take reasonable steps to ensure that your personal information is protected when transferred or stored outside of the USA or Canada. We have also agreed so-called standard data protection clauses with Facebook, the purpose of which is to comply with an adequate level of data protection in third countries.

For more information on Meta's data processing, please visit: www.facebook.com/about/privacy . Please note Meta’s data processing and privacy policies are separate and in addition to our policies, and we have no control over and shall not be liable under any circumstances for Meta or any other third-party’s policies and compliance with Canadian privacy laws

We use PIWIK Pro, a software for the statistical evaluation of user access. PIWIK PRO uses cookies, which are stored on your device and enable an analysis of your use of this Website. Anonymized user profiles can be created from the processed data.

The data processing associated with PIWIK Pro is based on your consent in accordance with Schedule 1, Principle 4.3 of PIPEDA, known as the “Consent Principle.” If you do not want cookies to be stored by PIWIK Pro on your device, you can refuse or revoke your consent in our cookie banner. You can also disable the corresponding option in the system settings of your browser. You can delete stored cookies at any time in the system settings of your browser.

We store your data as long as we need it for the respective purpose, or as required by law.

The information collected about the use of our Website is stored on servers of PIWIK PRO or service providers commissioned by PIWIK PRO in the European Union. However, we cannot control or rule out the possibility of PIWIK PRO passing on the data to third parties whose registered office or place of data processing is not located in the European Union.

Further information on the PIWIK PRO service can be found on the manufacturer's website under https://piwikpro.de/datenschutz/ . We have no control over and shall not be liable under any circumstances for PIWIK PRO or any other third party’s policies and compliance with Canadian privacy laws.

We use Google Ads to bring attention to our products with the help of advertisements. If you are brought to our webpages via a Google advertisement, a cookie will be saved to your device by Google Ads.

The advertising materials are delivered by Google via an "ad server." For this, websites, including ours, use ad server cookies which measure specific success metrics such as the display of the advertisement or clicks from users. Using the Google Ads cookies saved from our Website, we can receive information regarding the success of our advertising campaigns. These cookies are not intended for personal identification. The following are typically saved to the cookie as analytical values: the unique cookie ID, the number of ad impressions per placement (Frequency), the last impression (relevant for post-view conversions) and opt-out information (markers showing users revocation of consent to targeted ads).

Google is able to recognize your internet browser through their cookies. Provided a user visits certain webpages of an Ads customer's website, and the cookies saved to the user's computer have not expired, Google and the Ads customer can identify whether the user clicked on the advertisement and was directed to this Webpage. Every Google Ads customer is assigned a different cookie. This ensures that cookies cannot be tracked by the webpages of other Google Ads customers. Through the integration of Google Ads, Google is informed that the user has loaded a particular part of our internet presence or clicked on one of our advertisements. Provided that you are registered with a Google service, Google can match the site visit with your account. Even if you are not registered with Google, or are not logged in, it is possible for the host to discover and save your IP address.

Due to the marketing tools being used, a direct connection between your browser and a Google server is established. With these advertising measures, while we are not gathering personal information ourselves, your engagement with us may make it possible for Google to do so. Statistical analyses are made available by Google for us which provide information on how often different-price advertisements were clicked on. We do not obtain further data pertaining to the use of advertising materials. In particular, we are not able to identify users based on this information.

Google Conversion Tracking: We use Google Ads with the additional "Google Conversion Tracking" application. This is a process by which we are able to audit the success of our advertising campaigns. For this, the advertisements are assigned a technical provision, ex: an ID number, with which we can determine based on clicks how users interact with advertisements and whether our services are made use of. Through this, we receive statistical information on the total number of users reached by our advertisements, which advertisements are especially popular, and possibly information on the impact of an advertisement.

Google Remarketing: We use Google Ads with the additional "Google Remarketing" application. With this process, we are able to create advertisements based on existing information on users and reach users during their further internet use in new ways. This occurs via cookies that are saved upon visiting our webpages. In these cookies, information pertaining to user behaviour when visiting different websites is recorded and anonymously evaluated by Google. According to statements from Google, an aggregation of data obtained through remarketing, potentially containing personal information saved by Google, does not occur.

The processing of users' information is done according to Schedule 1, Principle 4.3 of PIPEDA, known as the “Consent Principle.” That is, the integration of Google Ads as well as the use of Google Conversion Tracking and Google Remarketing may only take place once the user has given their consent (i.e., via our cookie banner). We share the status of users' consent with Google, as Google is required by the Digital Markets Act to obtain consent pertaining to personalized services. Our consent management platform informs Google whether consent is given or not. The goal is to ensure that users' consent status is observed regarding Google Ads and the integration of functions and external services. In this way, users' consent and revocation thereof regarding Google Ads in conjunction with our online content will be dynamically adjusted independent of the user's selections. The revocation of consent is possible at any time without affecting the permission to process data up to the date of the revocation. Consent can be revoked via our cookie banner. We save your data for as long as we need it for its intended purpose, or as long as the user does not object to the saving of their data or revoke their consent.

We have agreed to standard data protection clauses with Google which are intended to ensure an acceptable data protection standard is implemented for data collection and storage. Further information on data protection with Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, can be found here: www.google.com/intl/de/policies/privacy

and here: http://services.google.com/sitestats/de.html .

We use advertising from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA.

LinkedIn Plug-ins: With each access to our Website, which is equipped with a LinkedIn component (LinkedIn plugin), this component causes the data subject's browser to download a representation of the LinkedIn component. Additional information about LinkedIn plugins is available at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns which actual subpage of our Website is visited by a data subject.

If the data subject is logged into LinkedIn at the same time, then LinkedIn detects which subpage of our Website the data subject visits with each access to our Website and over the entire duration of the visit or our Website. This information is collected by the LinkedIn component and mapped by LinkedIn to the the data subject's LinkedIn account. If the data subject clicks on a LinkedIn button integrated on our Website, then LinkedIn traces this information to the personal LinkedIn user account of the data subject and stores this personal information.

Via the LinkedIn component, LinkedIn is notified that the data subject has visited our Website whenever the data subject is logged into LinkedIn while accessing our Website. This happens independent of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish this information to be transferred to LinkedIn, then this can be prevented by logging out of their LinkedIn account before accessing our Website.

Under https://www.linkedin.com/psettings/guest-controls, LinkedIn offers the option to unsubscribe from e-mail, text messages and directed advertising, as well as manage ad settings. In addition, LinkedIn uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who may set cookies. Such cookies may be rejected under https://www.linkedin.com/legal/cookie-policy. LinkedIn's current privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

LinkedIn Insight Tag: We also use the LinkedIn Insight tag (or LinkedIn pixel) from LinkedIn Ireland Unlimited Company ("LinkedIn"). By integrating this JavaScript tag, we can show you, as a user of our Website, interest-based advertisements ("ads") that are relevant to you when you visit the LinkedIn social network or other websites that also use this technology, and we can obtain statistics about website visitors and demographics. In addition, we may use conversion tracking to measure your use of our LinkedIn ads and your interest in our offers, and we may retarget LinkedIn ads to you on other websites. We do this to improve the effectiveness of our LinkedIn ads and to make our site more interesting to you.

By integrating the LinkedIn Insight tag, your browser establishes a direct connection with the LinkedIn server - after you have given your consent - both when you visit the LinkedIn website and when you visit websites that have integrated the LinkedIn Insight tag. LinkedIn and we are jointly responsible for the collection of your usage data when you visit our site and its transmission to the provider, but LinkedIn is solely responsible for the processing of such data for the purposes described above once it has been transmitted. We have no control over the scope and nature of LinkedIn's use of the data, so we provide this information to the best of our knowledge: By integrating the LinkedIn Insight tag, LinkedIn receives information that you have visited the corresponding page on our site or clicked on an advertisement on our site. If you are registered for a LinkedIn service, LinkedIn may associate the visit with your account. Even if you are not registered with LinkedIn or have not logged in, it is possible that the provider will be able to determine your IP address, timestamp and other identifiers and associate them with the actions associated with you.

The legal basis for the processing of your data Schedule 1, Principle 4.3 of PIPEDA, known as the “Consent Principle.” That is, the integration only takes place with your consent. You can withdraw your consent at any time using our cookie banner. You can also opt out of the LinkedIn Insight tag and other advertising preferences in the ads preferences at www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en and additionally at www.linkedin.com/psettings/guest-controls/retargeting-opt-out . For additional choices and information, please visit the LinkedIn Privacy Centre at https://privacy.linkedin.com/de-de?lr=1/ . We will keep your information for as long as we need it for the purpose for which it was collected, or as otherwise required by law.

For more information about international data transfers to LinkedIn, please visit: https://www.linkedin.com/help/linkedin/answer/a1343190?trk=microsites-frontend_legal_privacy-policy&lang=en

Further information about LinkedIn's data processing is available from the provider, LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland; About LinkedIn Insight Day: https://business.linkedin.com/de-de/marketing-solutions/insight-tag?lr=1/ ; Privacy Information: www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy/ .

Our Website uses counting pixel technology provided by WiredMinds GmbH ( www.wiredminds.de ) to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting Company based information such as Company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances.

While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Subsection 5(3) of PIPEDA. This Subsection establishes that an organization may collect, use or disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances.

WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our Website. Data obtained during this process is not used to personally identify visitors of our Website.

We have embedded YouTube videos on our Website, which are hosted by YouTube but can be played directly from our Website. These videos are all embedded in "extended privacy mode," which means that according to YouTube, the playback of a video is not used for personalized advertising to the user. However, we have no influence over this.

To enhance the protection of your data when visiting our Website, the videos are initially deactivated and embedded using a "2-click" solution on the page. This integration ensures that when you visit a page on our Website that contains such videos, no connection is made to Google's servers. Only when you activate the videos does your browser establish a direct connection to Google's servers.

By activating the videos, YouTube receives information that you have accessed the corresponding subpage of our Website. In addition, basic data such as IP address and timestamp are transmitted. This happens regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly associated with your account. YouTube stores your data as usage profiles and uses them for advertising, market research, and/or the personalized design of its website. Such evaluation is carried out, in particular (even for users who are not logged in), for the provision of personalized advertising and to inform other users of the social network about your activities on our Website.

The legal basis for the display of videos is Section 1, Principle 4.3 of PIPEDA, known as the “Consent Principle.” That is, embedding is only done with your consent. If you do not want cookies to be stored on your device and your data to be processed by YouTube, you can refuse or revoke your consent.

If you do not wish for the collected data to be associated with your profile on YouTube, you must log out before activating the videos. You also have the right to object to the creation of user profiles by YouTube, and to exercise this right, you must contact YouTube or Google, for example, at https://about.google/contact-google/ . Detailed instructions on managing your own data in connection with Google products can be found at

https://support.google.com/accounts/answer/3024190 .

We store your data for as long as we need it for the respective purpose, unless you have objected to the storage of your data or have revoked your consent.

In accordance with PIPEDA, we take reasonable steps to ensure that your personal information is protected when transferred or stored outside Canada. We have also agreed on standard data protection clauses with YouTube, which aim to ensure an adequate level of data protection in countries other than Canada.

For further information on the purpose and scope of data collection and its processing by YouTube, please refer to Google's privacy policy. You will also find further information on your rights and options for protecting your privacy at www.google.com/policies/privacy .

On this website, we use the services of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.

By displaying the interactive map, Google receives information that you have accessed the corresponding subpage of our website. In addition, basic data such as IP address and timestamp are transmitted. This happens regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly associated with your account. Google stores your data as usage profiles and uses them for advertising, market research, and/or the personalized design of its website. Such evaluation is carried out, in particular (even for users who are not logged in), for the provision of personalized advertising and to inform other users of the social network about your activities on our website.

The legal basis for the display of the interactive map is Art. 6(1)(a) of the GDPR, i.e., integration is only done with your consent. If you do not want your data to be transmitted to Google, you can refuse or revoke your consent. Revoking your consent is possible at any time without affecting the lawfulness of processing until the revocation.

If you do not wish for the collected data to be associated with your profile on Google, you must log out before visiting the website. You also have the right to object to the creation of user profiles, and to exercise this right, you must contact Google, for example, at https://about.google/contact-google/ . Detailed instructions on managing your own data in connection with Google products can be found at https://support.google.com/accounts/answer/3024190 .

Your data will be stored as long as it is necessary for the respective purpose or until you have objected to the storage of your data.

The collected information is stored on Google's servers, including in the USA, which is an insecure third country. For such cases, the provider has imposed a standard that corresponds to the former EU-US Privacy Shield and has undertaken to comply with the applicable data protection laws for the international transfer of data. We have also agreed on standard data protection clauses with Google, which aim to ensure an adequate level of data protection in the third country.

For further information on the purpose and scope of data collection and its processing by Google, please refer to Google's privacy policies. You will also find further information on your rights and options for protecting your privacy at www.google.com/policies/privacy .

This Website uses the tag manager of PIWIK PRO. PIWIK PRO's Tag Manager is a solution that allows marketers to manage website tags from one interface. The tool itself does not collect any personal information, it only triggers other tags, which in turn may collect such information. The tag manager of PIWIK PRO does not access this information. If cookies have been disabled by the user, this will remain in place for all tracking tags implemented with PIWIK PRO's Tag Manager.

In addition, technically necessary (essential) cookies can be stored on your device by using the Tag Manager, in particular to store your consent to the cookies used on the Website. Without these techniques, we cannot understand whether consent to the setting of cookies has already been given or not. We do not require any additional specific consent from you for the use of technically necessary technologies.

Personal and non-personal information collected pursuant to this Privacy Policy may be stored for as long as reasonable required for the purposes for which such information was collected, or as required pursuant to law. After such period, information collected from data subjects are routinely deleted if they are no longer required for the purposes for which they were collected.

We hereby inform you that a disclosure of personal information may be required by law (tax regulations) or in the context of a contract (e.g. information about a party to the contract). To enter into a contract, it may be required that a data subject provide us with personal information which in turn needs to be processed by us. For example, a data subject is required to provide us with personal information when our Company enters into a contract with that data subject. Failure to provide such personal information would prevent the contract with the data subject to be entered.